How I Started as a Food Blogger
People often ask me how I started as a food blogger. The short answer: I made a recipe website to practice Vietnamese home cooking because I sucked.
The long answer:
Many moons ago, my geeky boyfriend (now husband) bought technologically-challenged me a piece of the web as a gift. My self-titled domain started off as an online journal for boring daily life and unfiltered gripes.
Fast forward a few months, I married and moved out of my parents’ house. Reality hit that I had no idea how to cook any of the traditional Vietnamese food that I was accustomed to as a child. Apparently, learning through osmosis is not a thing.
I realized that to learn how to cook, I had to get in the kitchen and start practicing. I rolled up my sleeves and got to workin’.
Luckily for me, I have a mother-in-law, a former restaurant cook, who loves to teach. Even though she mainly taught me dishes that her newly-wedded son loved so that I wouldn’t starve him, I managed to pick up on a lot of tasty recipes.
I jotted down notes on random pieces of paper to record all the new things I was learning. These notes soon became piled and scattered. My untouched website came to the rescue as an efficient way to store my plentiful and meticulous recipe notes.
I pressed on, posting more recipes and taking more notes for no one except myself.
Out of blue, I received messages from strangers online on how the website has helped them. These simple warm messages of gratitude motivated me to further build my website in a more user-friendly way. I upped my food photography game … claimed my husband’s DSLR camera as my own and learned how to take better photos on my own through YouTube.
My Vietnamese home cooking blog was officially born in 2014.
During this time, I launched three online businesses as a way for me to stay at home and take care of my children properly. All three businesses failed. I then came across this excellent blog post from www.TheBusyBudgeter.com that reads,
If you’re at 100,000 page views / month and you're not pulling in full-time income then you're doing something wrong
Guess what? I was doing something wrong. Never did I think my really sad-looking food blog had the potential to become an online business. It was right under my nose all along.
I rolled up my sleeves a second time. This time away from the kitchen, working at optimizing my website to be the best that it can be.
This website is still very much a one-woman show. Recipe testing, writing, videography, photography, editing are all done by yours truly with some occasional website and coding help from the husband. There will be errors here and there so please bear with me.
So welcome to my humble online abode. Kick off your shoes. Peruse my recipes. If you get a chance, leave me a comment below or connect with me on social media.